Bumps

People who consider themselves internet marketers tend to become so immersed in the online world that they focus all of their marketing in that direction. You’ve probably spent quite a lot of money on things like sidebar advertising, PPC, article creation outsourcing and paid advertising on other websites. Have you ever considered using some of your marketing budget to market your business offline as well as online? Many of your potential clients are not necessarily internet users! If you limit your marketing to online methods you are going to miss out on a very viable audience! So what’s the best way to start marketing offline? There are some well-tested strategies for marketing offline; we’ll explore of few of them here.

All newspapers have a page or section devoted to classified advertising. Online classified sites such as Craigslist have become a very popular form of advertising. Why not place a classified ad in a traditional newspaper as well? A well placed three line classified ad can bring in more potential buyers than twelve ads in online classified sites. Some people object that newspaper ads are not free like many online sites; however, if they bring you more customers, what is there to complain about? A classified ad will enable people who don’t have computers to see your ad, while they can later log on to the internet in a public place if they decide they want to order something from your site!

The use of bulletin boards that you see in public places is often overlooked by most marketers. Most of the time you don’t have to pay for it. And during holidays you can expect your fliers to be seen by thousands of people. This simple bulletin board technique works because it draws the eyes of most people that enter the store. This is by far one of the free methods that requires almost no time and work on your part.

With the right creativity and, well, stubbornness, you can advertise your business almost everywhere and anywhere! Wherever you go, think in terms of who could by helped by your business. You may have to invest a few dollars in a direct mail campaign or printing up some materials, but it can be well worth it in the long run. If you split your marketing between online and offline methods, you can have the best of both worlds and attract more business overall.

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